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More fonts by Olof Lindqvist
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It took some time because I had made the first sketches rather quickly. When you work with a font, it is important that you give it some time to grow and develop until it is ready to fly.
Your previous typeface "Client Mono," released through Gestalten in 2009, was a text font. Now you've drawn Metier—a font that suggests trashy humor with a wink. It's a display font with an illustrative stipple, making its usable only in a small range. How did this come about?
My interest in design is wide. I started to do some sketches and thought it was interesting with the swollen, puffy look to do something playful, like fast food logos and graffiti throw-ups.
What are the special qualities of Metier, and how do you see them applied?
Metier is a display font with a broad range of applications. The bigger the better—just like fast food. It works very well for posters, fanzines, etc. with lots of text material and few pictures. And it works with different styles: regular, highlighted, shaded. You can easily separate or select certain words in a text block without having to underline them or add a new color. This font is made to give an illustrative and playful feeling, meaning you don't have to add colors or images to give the final product a feeling of character.
Metier unabashedly plays with a trashy attitude. What do you think the reception will be to it as a font—and to you as a designer?
Again, this font is inspired by the fast food industry and Swedish graffiti throw ups. It's not made to be the new Didot. You could call it a typeface with humor, just made for fun.
What was the most gratifying part of creating this complete font alphabet? And what was the most challenging?
Most gratifying: When the complete font comes alive, and when you get to see how other people use it. Most challenging: When you start sketching and make a few letters, only to realize that its look/appearance won't work well as a complete font. Or when you have drawn all the letters and you realize they won't work in text.