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Martijn Rietveld is a designer and co-founder of DC graphic des… read more
Martijn Rietveld is a designer and co-founder of DC graphic design studio (www.dcworks.nl).
I designed this font in collaboration with Yomar Augusto, a former colleague and graphic designer from Brazil. (www.yomaraugusto.com)
A short description about the font:
The font is designed for the ‘Rotterdam Electronic Music Festival’ campaign.
With this font, we tried to capture the feel of the festival. We wanted a specific typography that would also work on it’s own merits and aimed to create a highly recognizable typography.
What was the main idea behind designing the font?
The idea of the festival was to map all electronic music activities in the city. The font and it’s symbols are meant to place the events in the layout of the city.
How would you characterize your style?
I would characterize myself as conservative designer, with an eye out for contemporary styles.
How did you come up with the name of the font?
Well… the client did.
What inspires you?
Mostly 60’s stuff.
Which is the bigger challenge: working on your own personal project or for a client with a strict briefing?
I don’t really prefer one or the other, as long as I do have enough freedom in my creativity.
Do you have a working routine? What are your ideal conditions for you to work in?
I don’t really have a routine, but I do like to work early in the morning in the studio.
What is the ideal usage of your font?
This is really up to the user. Having said that, I’m quite curious and looking forward to see how other designers will integrate it in their work.
How would you describe the state your handwriting is in?
Really bad, my fingers feel weird when I write.
Where does the font end, where does the image begin? Is there a line to draw?
Shift – apple – O is where the image begins.
Your future plans/projects?
On a commercial level, whatever comes my way (as long as long there is a creative challenge)!