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Choose Weights
- Regular
- Italic
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Forza is a bold and muscular display typeface, the work of German designer Michael Luther. Inspired by grandiose
vehicle… read more
Forza is a bold and muscular display typeface, the work of German designer Michael Luther. Inspired by grandiose vehicles and crafts from the 70s and 80s, it has a dynamic and inflated appearance. Its prominent feature is its set of lowercase characters – essentially identical to the capital letters except for a few unique letters such as the “a”, “b”, “e”, “i” and “j” giving the font an energetic and capricious appeal. Available in two weights – regular and italic, Forza is a striking and modern font ideal for titles and headlines in large point sizes and creating logos.
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Interview with Michael Luther
Place of work
Berlin, Germany
Tell us a little about yourself and or the company you work for.
I work… read more
Berlin, Germany
Tell us a little about yourself and or the company you work for.
I work… read more
Place of work
Berlin, Germany
Tell us a little about yourself and or the company you work for.
I work with two companions in our design-studio named vonSueden in Berlin-Mitte. I also do freelance work for several companies including Die Gestalten Verlag.
Can you give us a short description about the font?
Forza has a very heavy and extremly wide appearance. Its prominent feature is its set of lowercase characters – essentially identical to the capital letters except for a few unique letters such as the “a”, “b”, “e”, “i” and “j” giving the font an energetic and capricious appeal. The descenders (the part of the lowercase letters that extend below the other lowercase letters) such as the 'g' and 'p' are special and the rounded edges give it a retro look. Forza also comes in a dynamic italic weight.
Why did you design this font and what was your inspiration?
Originally, I created a logotype for pilot-like sunglasses. So in the beginning I designed just a few characters, but soon after decided to complete the full alphabet. I looked at the history and style of pilot glasses which seem to become popular about every 10 years and I searched for typical forms in these times for the font. Basically, the design is based upon my inspirations from various vehicles and crafts from the period of the 70s and 80s. I'm especially a big fan of Italian cars like "De Tomaso", "Maserati" and "Alfa Romeo", which is why I named the font "Forza", Italian for strength or power.
How would you characterize your style?
I wouldn't say I follow a special style, but I prefer very clear and reduced styles with strong contrasts.
What inspires you?
Talking to people, especially just joking around with friends and colleagues! Maybe that's the greatest inspiration for me to get the best and/or funniest ideas.
Which is the bigger challenge – working on your own personal project or for a client with a strict briefing?
I have to admit that I work more efficiently when I have a strict schedule compared to when I work for myself. I have a personal challenge to bring a project as fast as possible to completion before I get another idea for a new project! Because, there’s a big danger of never finishing the first project!
Do you have a working routine? What are your ideal conditions for you to work in?
No special place or time but sometimes I definitely need terribly loud music!
What is the ideal usage of your font?
Forza can be used for big titles, headlines and logotypes!
Where does the font end, where does the image begin? Is there a line to draw?
It's an extreme font with some very unusual details, so there's hardly a clear line to draw. I think it depends on what you do with it finally.
Do you think that too many fonts exist?
No!
Your future plans?
Become a rock star of course!
Berlin, Germany
Tell us a little about yourself and or the company you work for.
I work with two companions in our design-studio named vonSueden in Berlin-Mitte. I also do freelance work for several companies including Die Gestalten Verlag.
Can you give us a short description about the font?
Forza has a very heavy and extremly wide appearance. Its prominent feature is its set of lowercase characters – essentially identical to the capital letters except for a few unique letters such as the “a”, “b”, “e”, “i” and “j” giving the font an energetic and capricious appeal. The descenders (the part of the lowercase letters that extend below the other lowercase letters) such as the 'g' and 'p' are special and the rounded edges give it a retro look. Forza also comes in a dynamic italic weight.
Why did you design this font and what was your inspiration?
Originally, I created a logotype for pilot-like sunglasses. So in the beginning I designed just a few characters, but soon after decided to complete the full alphabet. I looked at the history and style of pilot glasses which seem to become popular about every 10 years and I searched for typical forms in these times for the font. Basically, the design is based upon my inspirations from various vehicles and crafts from the period of the 70s and 80s. I'm especially a big fan of Italian cars like "De Tomaso", "Maserati" and "Alfa Romeo", which is why I named the font "Forza", Italian for strength or power.
How would you characterize your style?
I wouldn't say I follow a special style, but I prefer very clear and reduced styles with strong contrasts.
What inspires you?
Talking to people, especially just joking around with friends and colleagues! Maybe that's the greatest inspiration for me to get the best and/or funniest ideas.
Which is the bigger challenge – working on your own personal project or for a client with a strict briefing?
I have to admit that I work more efficiently when I have a strict schedule compared to when I work for myself. I have a personal challenge to bring a project as fast as possible to completion before I get another idea for a new project! Because, there’s a big danger of never finishing the first project!
Do you have a working routine? What are your ideal conditions for you to work in?
No special place or time but sometimes I definitely need terribly loud music!
What is the ideal usage of your font?
Forza can be used for big titles, headlines and logotypes!
Where does the font end, where does the image begin? Is there a line to draw?
It's an extreme font with some very unusual details, so there's hardly a clear line to draw. I think it depends on what you do with it finally.
Do you think that too many fonts exist?
No!
Your future plans?
Become a rock star of course!