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Logasmen is a convincing typeface with a very reduced yet playful design. It is a child of the restless tides, proud of
… read more
Logasmen is a convincing typeface with a very reduced yet playful design. It is a child of the restless tides, proud of contradicting forces. With assertiveness, every phrase transforms into a sort of emblem.
There is no spacing in between the letters and it lives from the direct touch between the letters. The result of this is a simple, visual effect that makes the font easily applicable as a logotype. The same sized capital and lower case letters allows for various and multi-functional combinations of signs assuring varied appearances.
Related Gestalten.tv Podcast
Pfadfinderei - Boy Scout, Meet Video
There is no spacing in between the letters and it lives from the direct touch between the letters. The result of this is a simple, visual effect that makes the font easily applicable as a logotype. The same sized capital and lower case letters allows for various and multi-functional combinations of signs assuring varied appearances.
Related Gestalten.tv Podcast
Pfadfinderei - Boy Scout, Meet Video
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About the Designer Martin Aleith
Martin Aleith is a contemporary graphic designer whose fonts, design work and video installations are closely associated… read more
Martin Aleith is a contemporary graphic designer whose fonts, design work and video installations are closely associated with music. Since 1998, he is a founding member of the Berlin-based collective Pfadfinderei, known for their bombastic moving image shows for the likes of Modeselektor, Pharrell and Radiohead, since 1998. The company is known structured in three main divisions: Corporate Design, Production, and Installation.
www.pfadfinderei.com
More fonts by Martin Aleith
www.pfadfinderei.com
More fonts by Martin Aleith
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Interview with Martin Aleith
A short description about you the company you work for.
Design collective Pfadfinderei (in English, “pathfinde… read more
Design collective Pfadfinderei (in English, “pathfinde… read more
A short description about you the company you work for.
Design collective Pfadfinderei (in English, “pathfinders” or “home of the scouts”) formed in 1998 and creates visual marketing tools as well handles the realization of events. We offer a full range of design services answering to functional design demands and provide advanced multimedia art. Pfadfinderei is now structured into three main divisions: Corporate Design, Production and Installation.
What is your direction in graphic design? How would you characterize your style?
I think I’m a natural drawer from birth. And since I spend a lot of time drawing, I think I just have a good sense and know how things should. It’s probably this ability that gives my graphic design the expression that it has.
Where’s your office?
Berlin, on the Spree River
Can you give us a short description about your font?
The Logasmen is convincing type due to its reduced design. It is a child of the restless tides, proud of contradicting forces. With assertiveness, every phrase transforms into a sort of emblem. There is no spacing in between the letters and it lives from the direct touch between the letters. The result of this is a simple, visual effect that makes the font easily applicable as a logotype. The same sized capital and lower case letters allows for various and multifunctional combinations of signs assuring varied appearances.
What is the ideal usage of your font?
The simple visual effect of Logasmen makes it an ideal font for logos.
Why did you design this font and what was your inspiration?
Logsamen was developed for Sascha Funke’s (Bpitchcontol) “BRAVO” album in 2003.
Where does the name come from?
I got excited in the beginning when I named it Logasmen... in a sort of sexual way.
Do you think that too many fonts exist?
No. I’ll continue working on making more.
Your future plans?
I’m only 29!
Design collective Pfadfinderei (in English, “pathfinders” or “home of the scouts”) formed in 1998 and creates visual marketing tools as well handles the realization of events. We offer a full range of design services answering to functional design demands and provide advanced multimedia art. Pfadfinderei is now structured into three main divisions: Corporate Design, Production and Installation.
What is your direction in graphic design? How would you characterize your style?
I think I’m a natural drawer from birth. And since I spend a lot of time drawing, I think I just have a good sense and know how things should. It’s probably this ability that gives my graphic design the expression that it has.
Where’s your office?
Berlin, on the Spree River
Can you give us a short description about your font?
The Logasmen is convincing type due to its reduced design. It is a child of the restless tides, proud of contradicting forces. With assertiveness, every phrase transforms into a sort of emblem. There is no spacing in between the letters and it lives from the direct touch between the letters. The result of this is a simple, visual effect that makes the font easily applicable as a logotype. The same sized capital and lower case letters allows for various and multifunctional combinations of signs assuring varied appearances.
What is the ideal usage of your font?
The simple visual effect of Logasmen makes it an ideal font for logos.
Why did you design this font and what was your inspiration?
Logsamen was developed for Sascha Funke’s (Bpitchcontol) “BRAVO” album in 2003.
Where does the name come from?
I got excited in the beginning when I named it Logasmen... in a sort of sexual way.
Do you think that too many fonts exist?
No. I’ll continue working on making more.
Your future plans?
I’m only 29!